Pampers now designer?

I was shopping in Target, for the first time in a few years and paused when I saw what looked like decorated Pampers. I laughed to myself as I picked up the box of colorful disposable diapers to take a picture. I did not even bother to really read what the complete description of these things but I did noticed that the diapers feature "Dry Max". Without further ado here are the photos I took via camera phone. Still not enough to sway me from cloth diapering.